Thursday, April 20, 2006

On Hype

I think that when a company stretches out the marketing on a product for so long, we naturally lose interest in it - there are just too many other immediate "now" games and releases we track as a group to get excited about something over the course of a year.

This has happened with almost all of PPS' releases - I'm excited about them +/- 2 months or so from the release date. Then, since we know all the stats and such from the book(s), it's just a waiting game for the models to come out.

I really rather prefer Rackham's approach. You maybe get to see some artwork 2 months out (from the French release, admitedly - so 3 - 4 from the English), then see the mini about 1 month out, then have the release. This is repeated EVERY month, so there's always a sense of mystery and excitement with the game. Add to the current trend of excellent communication from the new U.S. company reps, and I'm pretty completely sucked in.


Aaron

6 comments:

Robert Allen said...

Games Workshop has moved to a "no info/previews on products newer than 6 months" policy.

Hmm, right about the time that a large number of people lost faith/interest in GW.

I'm pretty sure that Confrontation 3rd edition was hyped more than 3-4 months.

Aaron said...

Not really - I think we first got word of it about Spring time last year.

Even still, I'm more referring to the models and their statlines - we know the stats and models PPS is going to release (with few exceptions) based on seeing the book.

Robert Allen said...

This is true. Generally, by the time a Privateer book is in hand, all of the surprises have been drained out of it.

Although that isn't true for the Epic Warcasters. We knew they were coming, but their stats were a shock for us, I thought. (and a disappointing shock for many)

Stahler77 said...

Part of the problem is how much you immerse yourself in the hype. I am most likey the most hyped up about HORDES within the Disorderlies. (It doesn't hurt I have some modles to work on right now) I'm also limited in how often I can indulge my willingness to get fed the "pixie styx" of hype as I cannot access game related sites at work. Combine that with class work eating into time I can't feed on the hype everytime I want to.

Besides ROb I know full well that when you get your first Battle Box delivered back to you fully painted you will be hyped about it.

Robert Allen said...

Just reading the damn reviews from Tabletop Gaming News and I am stoked to play.

Damn it all!

Stahler77 said...

Here... have some more Pixie Styx.

Did you eat one of those wax candy hamburgers?